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Visual design concept
As the application is kind of “social media style”, calling to action and appealing mostly to young people, UI design is bright but clean, modern and minimalistic.
Color scheme: shades of orange (associations – fun, dynamic, joy, action) and white (creates contrast and good readability of the text, making design “cleaner”):
Geometrical pattern on welcome screen and background includes scattered rectangles reminding books and chat bubbles.
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